Starting a design studio means your reputation and your livelihood become one thing at the exact moment you leave a company. Nothing prepares you for how much of year one is running the business rather than doing design. Bookkeeping, drafting quotes, reviewing contracts — all the work another department used to absorb for you now … 더 읽기

디자인 스튜디오 창업 첫 1년은 디자인보다 운영이 관건이다. 사업자 형태, 첫 고객 확보, 현금흐름 관리까지 정리했다.

Design competitions often end the moment the trophy photo goes on the first page of a portfolio. But the win itself matters less than what happens after it. Attention from an award lasts days, maybe a few weeks at most. What you do inside that short window decides whether the win becomes an asset that … 더 읽기

디자인 공모전은 수상 자체보다 그 이후 활용이 중요하다. 참가 전 확인 사항과 수상 이후 3개월 활용법을 정리했다.

Design contract checkpoints live quietly in the paperwork drawer until the day a dispute breaks out — and that’s exactly the day they become the only thing that matters. Whatever the two parties agreed on verbally exists only in memory, and memory edits itself in each person’s own favor. Writing a contract carefully isn’t about … 더 읽기

디자인 계약서에서 저작권과 수정 횟수를 어떻게 명시해야 분쟁을 막을 수 있는지 실무 체크포인트로 정리했다.

The art of the client meeting starts with not taking a request at face value. If you write down “make the button bigger” exactly as spoken, you’ve only done half the job. Most requests that surface in a client meeting are symptoms dressed up as solutions. 1. Telling a Request Apart from a Problem The … 더 읽기

클라이언트 미팅에서 나오는 요청은 대부분 해결책으로 위장한 증상이다. 진짜 문제를 찾는 질문법과 회의록 정리법을 정리했다.

In design pricing, the problem is rarely the number itself — it’s that there’s no logic explaining how you got there. Price a project by the hour and the client is buying your time, not the result, so an hourly rate gives them no real way to compare one quote against another. 1. Price the … 더 읽기

디자인 견적을 시간이 아니라 산출물 범위로 설명하는 법. 수정 횟수, 리스크 반영, 견적서 체크리스트까지 정리했다.