Walk down any electronics aisle and the product that gets picked up first is rarely the one that just looks good — it’s the one that feels right in the hand. Soft-touch coating built an entire era of product design around that instinct, but the coating that made plastic feel premium is quietly losing the … 더 읽기
촉감 디자인에서 소프트터치 코팅이 인기를 끈 이유와 시간이 지나면 끈적여지는 가수분해 한계를 짚고, 코팅 없이 촉감을 구현하는 소재와 금형 텍스처 접근법을 실무 관점에서 정리했다.
Any designer who has ever pulled samples in recycled plastic knows the mild panic that follows. Cast the exact same formulation twice, and the color still drifts subtly from lot to lot, with unexpected specks surfacing on the surface. Designing with recycled plastic is harder to control than virgin material — but a growing number … 더 읽기
재생 플라스틱은 로트마다 색편차와 물성 변화가 커서 다루기 까다롭다. 이 한계를 감추지 않고 오히려 디자인 언어로 바꾸는 재생 플라스틱 활용 전략과 사출 공정 체크리스트를 정리했다.
Unbox a new product for the first time, and even a flawless render can feel strangely hollow the moment it’s in your hands. The culprit is rarely the shape — it’s almost always CMF design. When Color, Material, and Finishing fall out of sync, no amount of sculptural form saves the first impression. CMF tends … 더 읽기
CMF 디자인은 컬러, 소재, 마감을 따로 결정하면 실패하기 쉽다. 삼각형처럼 세 요소를 함께 조율해야 하는 이유와 실무에서 바로 쓸 수 있는 CMF 디자인 체크리스트를 정리했다.
The moment a client says “none of the unreleased project files may leave this building,” a team suddenly starts taking local AI seriously. The choice between local AI and cloud AI isn’t really about which tool performs better — it’s about how a studio designs its entire working environment. 1. When local AI stops being … 더 읽기
There’s a particular unease that sets in when an AI-generated comp looks a little too familiar. Name a specific artist or brand in a prompt and the model will often oblige a little too well, handing back something close enough to the original that passing it straight to a client becomes a real liability. Treat … 더 읽기
