A user persona is usually born in a kickoff workshop, pinned to a conference room wall, and taken down again the day the project ships. “Min-jun Kim, 32, drinks iced Americanos, scrolls Instagram on the subway” sounds vivid and specific, but when a real decision is on the table, almost nobody goes back to reread … 더 읽기
Right after a user interview wraps, there’s a strange confidence that every hypothesis going in was correct. Read the transcript back, though, and it often turns out the questions themselves were doing the leading. “You’d say this feature is convenient, right?” isn’t a window into what the user actually thinks — it’s a tool for … 더 읽기
Most people meet design thinking for the first time inside a workshop: a room papered with sticky notes, a facilitator keeping time, a day that runs from breakfast to happy hour. The trouble starts the following Monday. The sticky notes survive only as photos in a shared drive, and by the next sprint meeting nobody … 더 읽기
Design leadership is the discipline of deciding when to step in and when to let go. The further into management a designer climbs, the more often that first instinct — the urge to get hands-on — becomes the very thing that turns them into their team’s bottleneck. Weigh in on every decision and the team … 더 읽기
디자인 리더십은 언제 개입하고 언제 물러날지를 판단하는 기술이다. 위임의 기준과 실무자에서 리더로 넘어갈 때 놓치기 쉬운 것을 정리했다.
Changing jobs as a designer gets evaluated by a different yardstick at every stage of a career. Prepare a three-year move the same way you’d prepare an eight-year move, and you’ll lose on both fronts. Cramming every accomplishment onto one identical résumé format misses the one thing that actually matters: knowing exactly what each stage … 더 읽기
